Want to get better click-through rates? Then give your subscribers incentives to open and click through your email.Ĭonsider using a strong incentive in your subject line, such as free shipping or buy an item and get one free, etc. Give subscribers compelling reasons to click Sign up for a free Moosend account now and see for yourself! 3. With Moosend establishing your frequency becomes effortless since the platform allows scheduling as well as automatic resending of your email campaign to the subscribers who didn’t open it. So don’t abuse their inbox or resort to tactics such as email blasts. An opt-in subscriber has given you a golden ticket: they’ve trusted you with their email address. This, in turn, promotes your email deliverability.īuilding up hype for your next campaign will make your audience appreciate you more, and look forward to receiving your next big email campaign.
Establish the appropriate email frequencyĪccording to our data, the optimum frequency (to get your emails opened) is 2-5 campaigns per month.įollowing this email marketing best practice, you can minimize the chance of your campaigns ending up in your subscribers’ trash folder. Integrate email marketing with social mediaĭata: Thursday at 8.30 am is the best time to send emails to your list Click to tweet 2.Make a promise from Day 1 (and keep it).Avoid ‘no-reply’ sender address and increase legitimacy.Allow your audience to unsubscribe easily.Create an email drip campaign (onboarding).
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